No, It’s not NASCAR or NHRA or SCCA or Formula One, It’s TCR Europe.
How did Verity Audio get involved in competitive racing? With it’s roots and France and Verity’s Chief Engineer Josep Sans, a proud native of Catalonia Spain, racing enthusiast, and friend of the Catalan owned PCR Sport race team, Josep convinced Verity to become a supporting sponsor of the PRC Sport team and its rookie driver Mikel Azcona.
2019 marked the 4th Season of the TCR Europe Touring Car Series is a race series held at some of Europe’s legendary racing circuits.
The 2019 Season began in April at Hungaroring (Hungary) and ended at Autodromo Nazionale di Monza (Italy) in October. The seven race TCR Series also included stops at Hockenheimring Baden-Württemberg (Germany), Circuit de Spa-Francorchamps (Belgium), Red Bull Ring (Austria), Motorsport Arena Oschersleben (Germany) Assen (Holland) and Circuit de Barcelona-Catalunya (Catalonia Spain)
The 2018 season ending with Team PCR Sport as TCR Series Champions and 2018 and 2019 found Mikel as Driver’s Champion, Verity is indeed a very proud sponsor of the PCR and Mikel.
Mikel drives a SEAT Cupra Leon TCR. What is a SEAT Cupra? It is a new sports car brand launched in 2018 by SEAT, a 70 year old Spanish Auto Manufacturer to cover everything to do with passion for racing.
SEAT and its Cupra Brand can be likened to the AMG or M Series versions of Mercedes and BMW. SEAT says CUPRA is the new definition of racing. A sports car brand made to be different with a passion for racing and powerful cars. Incorporating proven components from the racing world together to meet the specifications of TCR and other professional racing series.
So what does all of this have to do with Verity? In researching Cupra, I was struck with their brand statement:
We are not exclusive, but rare. Not industrial, but ingenious. Not bespoke, but special. Not tuned, but customizable.
We are the redefinition. Of high performance. Of crafting and uniqueness. Of the world of racing. Of sophistication and design.
In my 2 plus years of working with Verity, I have come to respect and understand the driving forces that propel the company and Verity Professional brand ever forward, ever CLOSER TO THE MUSIC. To take a page from Cupra:
Verity Professional - We continue to redefine. Performance. Technology. Design. Craftsmanship